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Samsung guso 3 target5/11/2023 Towards the end of the digital talk, he invited us to a class exercise where we each had to share a SWOT analysis regarding the Fintech industry: The following diagram explains the different processes of data collection and how it can be put in to use for businesses. ![]() Until now, the use was reduced due to the lack of technology and high costs. Moving away from Fintech, Javier touches on yet another important topic and that is how telecommunications industries have multiple sources of gaining customer data. In looking at the millennials about 32% never visit a bank branch, 27% prefer not to have a bank, 1 in 3 is willing to change banks, 62% use bank mobile apps, all of which show signs that online banking is great way to target this specific niche market. ![]() Wallet/Smart Shopping (special deals and loyalty offers from partners)Īnother interesting factor mentioned throughout the talk was how the mass populations target is changing within the banking world.P2P transfers (money transfer between individuals).Payment (Advanced payment means for physical or online purchases).Investments (Advice and advanced investment tools).Digital Bank account (Free online account opening).Credit (online credit, direct or P2P between individuals).Money Management (Budgeting and saving management tools).Analyzing this phenomenon into more detail, Javier goes on explaining how the financial industry became more fragmented by the impact of key specialized players. For this reason, new market opportunities have emerged such as “Fintechs” (companies dedicated to specific online transactions e.g national transfers) which are disrupting the traditional banking model. About 85% of the adult Spanish population havesmartphones therefor it has become a preferred channel of banking transactions. He goes on explaining how new channels of digital technologies such as Mobile is becoming key enabler for enhanced customer experience of online banking. Throughout his digital talk, Javier highlighted key points, such as how mobile and big data are transforming the banking and telecommunication industries to a point where it is very important for key players to digitize their services in order to collect data and better understand their consumers in a cost effective way. ![]() The company provides new forms of online banking by using mobile applications as a channel to enhance customer experience and improving usability of online banking. In 2016, Javier Ramirez specialized in the developments of digital transformation, e-commerce and mobile applications to then become director of Más Movil, a mobile banking and payment services. This later led him to work closely to the Nestle Group as Sales Director for three years managing to implement key strategic plans for main European food channels such as Carrefour, Auchan, Tesco, etc. In the year o f 2000, he started his promising career as an Online Channel manager at Orange where he was mainly in charge of web portal and online services. On March 13th, 2018, we had the honor and pleasure to welcome Javier Ramirez as guest speaker of the digital talks series at ESCP Europe.
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